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Paid Search, Email Marketing, Video Production, Social Publishing, + SEO

Overview

Our summarized objective for Aris is to offer a tailored marketing strategy that blends paid search and email marketing to boost brand awareness, capture audiences, and generate leads and conversions. By utilizing SEM and social ads in targeted areas, we will enhance visibility and deliver measurable outcomes.
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* Reference Concept
Objectives

The approach to establishing the marketing services for Aris would be structured into strategic phases, with the overarching objectives remaining constant:
Increase qualified leads for ArisPro through targeted ad campaigns.
Enhance brand awareness among performance training gym owners, resulting in increased website traffic and lead generation.
Increase leads through cold campaign email marketing campaigns targeting performance gym owners.
Improve organic search visibility and ranking for key industry-related keywords on Google.
Generate social media leads from through compelling content and engagement.
Establish Aris as an industry leader by continuing publishing of SEO-oriented insights.
Opportunity Analysis

The following outline includes key opportunities and targets for the growth, marketing, and partner opportunities of Aris based on research of the market and consumer behavior. These concepts are meant to position Aris as an industry leader via niché opportunities and relationships that give a competitive and creative edge.
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Ad Campaigns Geared Towards Competitors

Create Google Ads campaigns targeting users searching for your competitors like Vertimax and Run Rocket. Use ad copy that highlights ArisPro's advantages over these competitors.
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Specialized Training Guides

Develop in-depth guides, ebooks, or video series focusing on specific training niches like "Plyometric Training for Athletes" or "Speed and Agility Workouts." Use these resources to attract and engage gym owners interested in these areas.
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Geographic Targeting:

Utilize geotargeting in Google Ads to specifically target performance training gyms within a certain radius of ArisPro's physical locations. Optimize local SEO to appear in local search results for "performance training equipment" in those areas.
Creative Direction

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Services Managed

Creative & Technical Direction
Content Creation
Paid Search Advertising
Ad Spend Budget
Video Editing Production
Instagram Content Publishing
Data Sourcing for Email Campaigns
Email Marketing
SEO & Content Optimization
Performance Monitoring & Reporting
Deliverables

Service deliverables may include, but are not limited to:
Paid Search Ads
  • Keyword research and analysis
  • Ad creation and copywriting
  • Campaign setup and optimization
  • Bid management
  • Ad A/B testing
  • Performance reporting
  • Budget management
Video Production
  • Weekly Video Editing for 15-60sec Clips
  • 1x Video Deliverable per Week
Social Publishing
  • Content concepts development
  • Weekly content creation
  • Scheduling and posting on Instagram
  • 2x Instagram posts per week
Email Marketing
  • Campaign strategy development
  • Email design and copywriting
  • List management and segmentation
  • Delivery and tracking of email campaigns
  • Analytics and performance reporting
SEO Publishing
  • Keyword research for SEO
  • Content creation (1 article per month)
  • On-page optimization (meta tags, headers, content structure)
  • Article publication on the website
  • Performance tracking and SEO progress monitoring
  • Monthly reporting on SEO performance and keyword rankings
  • Reoptimization of previous content
Website Design & Development
  • Ongoing Edits to ArisTraining Website
  • Graphic Design Asset to Support Web
  • Ongoing UX/UI Updates
Budget

Paid Search Google Ads Management
Ongoing

$750/mo or 15% of Spend

Paid Search Ad Spend Budget
Ongoing

$1,000/mo Ad Spend

Weekly Video Production
Ongoing

$500/mo

Social Media Publishing (8x per Month)
Ongoing

$350/mo
Email Marketing Campaigns (2x Campaigns/mo)
Ongoing
$855/mo

SEO Publishing (1x Article/mo)
Ongoing

$550/mo

Website Design & Development
Ongoing

$450/mo

Summary

Ongoing Investments
Paid Search, Ads Spend, Video Production, Social Publishing, Email Data & Marketing, SEO Publishing, Website Design & Development
$4,455/mo (Includes Ad Spend)
Proposed as an Ongoing Contract with 30-Day Cancellation, Anytime.
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Thank you.
Sincerely
Questions?